Noblesse Oblige. Nobility obliges. And that obligation doesn’t stop at people- it extends to the planet. We have been given this extraordinary, resource-rich, beautiful earth to live on. With that gift comes the responsibility to take care of it. That obligation is automatic. Implied. Assumed. We don’t get to opt out of it just because it’s inconvenient. Noblesse Oblige Earth takes the same core conviction as the original collection and applies it to our relationship with the planet: we have more than enough. Which means we owe more than enough in return. For the person who understands that the moral obligation to care for the earth is not a political position but an ethical one. Who believes that being given something extraordinary means you take care of it. Who holds themselves to that standard. – 100% airlume combed ring-spun cotton – Heather colors are 52% combed ring-spun cotton, 48% polyester – Athletic Heather and Black Heather are 90% combed ring-spun cotton, 10% polyester – Fabric weight: 4.2 oz./yd.² (142.4 g/m²) – 32 singles – Regular fit – Side-seamed construction – Crew neck – Coverstitched collar – 2″ (5 cm) ribbed cuffs – Tear-away tag Fortis Fidei — Latin for Strong Faith — is a values-based apparel and lifestyle brand for people who think deeply, believe boldly, and live without apology. The obligation extends to the earth.