Low Maintenance. High Expectations. Two words in two different fonts- the contrast between them is intentional. It mirrors the contrast in the idea itself. People seem to believe these two qualities are mutually exclusive. They are not. Low maintenance doesn’t mean low standards. It means not needy, not demanding of constant upkeep, not requiring excessive management to function. But the expectations? Those are high. Always have been. This design exists for everyone who is easy to be around but has never once considered settling. For the person who is genuinely easy to be around- not needy, not high maintenance, not demanding constant attention- but whose standards are absolutely, non-negotiably not low. Who refuses to let people conflate the two. – Solid colors are 100% Airlume combed and ring-spun cotton – Ash color is 99% combed and ring-spun cotton, 1% polyester – Heather colors are 52% combed and ring-spun cotton, 48% polyester – Athletic and Black Heather are 90% combed and ring-spun cotton, 10% polyester – Heather Prism colors are 99% combed and ring-spun cotton, 1% polyester – Fabric weight: 4.2 oz./yd.² (142 g/m²) – Pre-shrunk fabric – 30 singles – Side-seamed construction – Tear-away label – Shoulder-to-shoulder taping Fortis Fidei — Latin for Strong Faith — is a values-based apparel and lifestyle brand for people who think deeply, believe boldly, and live without apology. Low maintenance. High expectations. Non-negotiable.