Work Hard. Play Hard. Generation X.
Whether it’s work or play, Gen X shows up and gives it everything. We don’t half-effort anything. We were raised in a world where showing up meant actually showing up- and anything worth doing was worth doing all the way. We work hard. We play hard. And we have zero apologies about either one.
For the Gen X crowd that doesn’t half-effort anything- at work or anywhere else. Who shows up fully, every time. Who works hard and plays hard and has always been exactly this way.
– Solid colors are 100% Airlume combed and ring-spun cotton
– Ash color is 99% combed and ring-spun cotton, 1% polyester
– Heather colors are 52% combed and ring-spun cotton, 48% polyester
– Athletic and Black Heather are 90% combed and ring-spun cotton, 10% polyester
– Heather Prism colors are 99% combed and ring-spun cotton, 1% polyester
– Fabric weight: 4.2 oz./yd.² (142 g/m²)
– Pre-shrunk fabric
– 30 singles
– Side-seamed construction
– Tear-away label
– Shoulder-to-shoulder taping
Fortis Fidei — Latin for Strong Faith — is a values-based apparel and lifestyle brand for people who think deeply, believe boldly, and live without apology.
Work hard. Play hard. No half-measures.