Gen X. Smugly Superior. Look- we’re not arrogant about it. We’re not haughty. We just… feel like we’re a little bit better. A little bit more. We are the kids of the 80s, and that just makes us awesome. We survived without social media, without participation trophies, without anyone checking in to make sure we were okay. And we came out the other side with a certain quiet confidence that is- if we’re being honest- a little bit smug. No apologies. No take-backs. For the Gen X crowd that knows exactly what they are and has decided that “smugly superior” is an accurate description, not an insult. Who is the kid of the 80s and proud of every bit of it. Who is completely fine with the smug. – 100% airlume combed ring-spun cotton – Heather colors are 52% combed ring-spun cotton, 48% polyester – Athletic Heather and Black Heather are 90% combed ring-spun cotton, 10% polyester – Fabric weight: 4.2 oz./yd.² (142.4 g/m²) – 32 singles – Regular fit – Side-seamed construction – Crew neck – Coverstitched collar – 2″ (5 cm) ribbed cuffs – Tear-away tag Fortis Fidei — Latin for Strong Faith — is a values-based apparel and lifestyle brand for people who think deeply, believe boldly, and live without apology. Smugly superior. No apologies.