Fortis Fortuna Adiuvat. Latin for “fortune favors the bold.” Acting with courage rather than holding back out of fear is far more likely to bring you positive results than playing it safe ever will. Alan Turing’s family used it. It’s the tattoo on John Wick’s back. Various military units have adopted it, including a wing of the United States Air Force. Two thousand years and it keeps landing because the truth of it doesn’t change. For the person who takes risks. Who acts with courage when holding back would be easier. Who knows that fortune doesn’t favor the cautious. – 100% combed and ring-spun cotton – Relaxed fit, V-neckline Fortis Fidei — Latin for Strong Faith — is a values-based apparel and lifestyle brand for people who think deeply, believe boldly, and live without apology. Fortune favors the bold. Be bold.