Courage Over Conformity is a rebus- a visual puzzle where the phrase is built from images and letters rather than written out plainly. You have to look at it to get it. That’s intentional. This design exists because of the bystander effect. Because people watch things go wrong around them and say nothing- not because they don’t know it’s wrong, but because everyone else is doing nothing and it becomes easy to justify doing nothing too. We go along to get along. We keep the peace. We conform. This design is a nudge: the courage to speak up when it matters is not a personality trait. It’s a choice. Make it. For the person who speaks up when everyone else goes quiet. Who has chosen the discomfort of doing the right thing over the comfort of going along with the wrong one. Who understands that conformity is easy and courage costs something- and has decided it’s worth it. – Ceramic – 11 oz mug dimensions: 3.85″ × 3.35″ (9.8 cm × 8.5 cm) – 15 oz mug dimensions: 4.7″ × 3.35″ (12 cm × 8.5 cm) – Lead and BPA-free material – Dishwasher and microwave safe Fortis Fidei — Latin for Strong Faith — is a values-based apparel and lifestyle brand for people who think deeply, believe boldly, and live without apology. Courage over conformity. Every time.